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Poly Event & Grandhub & Huiyuan Culture Grouply held in Fuzhou.
2026.06.30
Poly Event & Grandhub & Huiyuan Culture Grouply held in Fuzhou. The three parties formally established a strategic partnership, committing to leverage their respective resources and core strengths to jointly launch the Guangzhou International Fashion & Lifestyle Fair. This initiative aims to build a professional and efficient one-stop platform for Chinese fashion and lifestyle enterprises to expand into overseas markets and connect with global resources, helping high-quality Chinese products reach the world stage.
Attendees at the ceremony included Wen Ling, General Manager of Poly Event, and Zhu Wei, Deputy General Manager; Lu Xiaokun, Founder of Grandhub , and Zhang Nan, Chairman; Ruan Weixing, Chairman of Huiyuan Culture Group, and Zheng Feng, Deputy General Manager, along with industry representatives and media guests who witnessed this important milestone.
The inaugural Guangzhou International Fashion & Lifestyle Fair is scheduled to take place from October 30 to November 1, 2026 at the Poly World Trade Expo Center in Guangzhou. The fair will span 40,000 square meters of exhibition space, bringing together over 1,000 high-quality domestic and international exhibitors. It will showcase a diverse range of fashion and lifestyle consumer categories, including fabrics and apparel, wearable beauty products, leisure living items, and pet supplies, presenting cutting-edge products and trend directions across the board.
The fair is expected to attract more than 30,000 professional buyers, including international traders, cross-border e-commerce platforms, renowned brand owners, and offline channel purchasers. By precisely bridging supply and demand, the event will help exhibitors efficiently expand overseas orders and enhance their global brand influence.
In his address, Wen Ling, General Manager of Poly Event, stated: “As a core professional exhibition platform under Poly Developments and Holdings Group, Poly Event has over two decades of deep industry experience, accumulated mature international exhibition operation expertise, extensive global buyer resources, and a worldwide marketing and promotion network. The Poly World Trade Center Expo, located in the core Pazhou exhibition district, benefits from the high-quality visitor flow of major global trade fairs, coupled with world-class facilities and professional services, providing solid support for the fair.
This partnership with Grandhub and Huiyuan Culture Group is not only a strategic move to complement each other’s strengths and share resources but also a commitment to empowering Chinese fashion and lifestyle industries to go global. Moving forward, we will focus on two core goals: first, integrating high-quality supply chain resources with international sourcing channels to create a professional export trade platform connecting global buyers and facilitating efficient matchmaking between Chinese enterprises and global markets; second, jointly driving the exhibition industry’s evolution toward market-driven, professional, branded, and international standards, writing a new chapter in industry development.”
Lu Xiaokun, Executive President of Guangdong Game Industry Association and Founder of Grandhub , commented: “Founded in 2002, Grandhub has spent over 20 years in the cultural exhibition industry, focusing on youth and fashion culture. We have developed several major events, including CICF (China International Comics Festival), AGF (Play to Fame Game Expo), and Hainan International Digital Entertainment Expo & Hainan CICF. Guangzhou, as a key international trade center and fashion hub in China, continues to drive industrial and consumption upgrades through its exhibition platforms. We are deeply honored to participate in creating the Guangzhou International Fashion & Lifestyle Fair!
In the future, Grandhub will work hand in hand with Poly Event and Huiyuan Culture, fully leveraging each party’s strengths to build a high-quality exhibition platform that integrates product display, trendsetting, and industrial collaboration, helping China’s fashion and lifestyle industries expand into global markets!”
Ruan Weixing, President of Fujian Import and Export Chamber of Commerce, Chairman of Huiyuan Culture Group, and Founder of China Cross-Border E-Commerce Fair, noted: “The Guangzhou International Fashion & Lifestyle Fair, jointly created by the three parties, possesses multiple advantages: first, the prime location of the Poly World Trade Expo Center; second, the strong radiating effect of the Pazhou exhibition core business district; and third, seizing the explosive growth opportunities in apparel fashion and cross-border e-commerce.”
The successful signing ceremony marks the official progression of the partnership between Poly Event, Grandhub , and Huiyuan Culture into a substantive phase. The three parties will engage in deeper and broader collaboration in areas such as exhibition resource integration, project planning and operation, and international market expansion. Going forward, they will use the Guangzhou International Fashion & Lifestyle Fair as a starting point to continuously explore innovative exhibition models, striving to create influential international branded exhibitions, generating more development opportunities for participating enterprises, and injecting new momentum and vitality into the high-quality growth of China’s exhibition industry.
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