News
Driving Future with Innovation and Global Connectivity! Opening of the 52nd JINHAN FAIR
2025.10.21
On October 21, the 52nd JINHAN FAIR kicked off at the Poly World Trade Center Expo, Guangzhou (PWTC Expo). Spanning 85,000 square meters, this fair brings together 1,000+ leading enterprises, and anticipates welcoming 50,000 global buyers to witness the latest innovations and trends in the home and gifts industry.
Embracing Change, Pursuing Innovation
Shaping a New Development Landscape
Amid growing uncertainties in global trade, exhibitors at the JINHAN FAIR are proactively forging new paths by anchoring their strategies in "innovation-driven, high-quality development". On one hand, they increase R&D investment to enhance product value through multi-material integration, cutting-edge design, and functional upgrades; and on the other hand, they constantly optimize their service systems, diversify market layouts, and upgrade operational models to seize market initiative.
Fuzhou Home Broad, Zhejiang Risingsun, Xiamen Hanka, and other enterprises continue to ramp up R&D investment, aligning with international design trends. They build differentiated advantages through material innovations and functional upgrades, while expanding into emerging markets such as the Middle East and South America. First-time exhibitor Guangzhou Artlex focuses on the crossover integration of materials, blending leather, metal, and woodwork to create home furnishings that feature both aesthetic value and practical functionality.
Many companies are adopting 3D printing, AI-aided design, and smart manufacturing to reduce costs, improve efficiency, and strengthen supply chain resilience. For instance, Yusheng Ceramics utilizes 3D printing technology to efficiently achieve complex structural design and customized production of ceramic products, thereby strengthening its differentiated edge. Meanwhile, Wadou leverages AI-aided design to significantly boost efficiency, lower costs, and shorten the creation cycle, enabling quicker response to market changes.
Furthermore, Jingdezhen Dongsheng introduces honeycomb-structured ceramic crafts, redefining traditional forms with bionic design. Guangxi Huangtu crafts original handmade lighting products from natural materials like bamboo, wood, and grass, which are thriving in the European market.
Buyers Gather with Momentum
New and Returning Buyers Usher in the Trendy Sourcing Season
This fair features the simultaneous launch of hundreds of thousands of exquisite new products across key categories, including home decorations, decorative furniture, outdoor and gardening, and seasonal decorations. Trend-leading colors like olive green, taro purple, candy tones, and harvest hues are particularly eye-catching, while design elements such as playing cards and circus motifs, alongside materials like velvet, acrylic, and magnesium oxide, are setting the international trends for the new season in home and gifts. Global buyers are arriving in force, not only to source trendy new products but also to gain insights into future market directions.
On the opening day, buyer attendance demonstrated strong momentum. Major buyers from Europe and the USA were well-represented, including Boltze, GILDE, TEDi, Cepewa, G.WURM, HOFF-INTERIEUR and KARE DESIGN from Germany; JJA, CP INTERNATIONAL, MAISONS DU MONDE and Norasia from France; The Range, Next, b&m, Coach House, Lesser & Pavey, Lotus Imports, PMS and Smart Garden Products from the UK; Art From Italy, Gailieo and MERCURY from Italy; XXXLutz from Austria; JOLIPA and POMAX from Belgium; Dekora Import and GERIMPORT from Spain; MAREC from Portugal; Wikholm Form from Sweden; OTTO'S AG from Switzerland; Jumbo, EUROLAMP and ZEN COLLECTION from Greece; Hobby Lobby, Creative Co-op, GANZ and Raz Imports from the USA; BOUCLAIR and CTM International from Canada; and COAST TO COAST from Australia. German buyer Boltze shared: "We source 80% of our products from China, as Chinese suppliers hold an absolute advantage in terms of product quality, stable production capacity, and professional services."
Buyers from emerging markets, including BTC Decor, BTC FESTAS and Grupo Rojemac from Brazil; GALERIAS EL TRIUNFO from Mexico; Evdema from Turkey; and Home Habitz from South Africa, were also highly active at the fair. Their robust participation highlights the resilience and value of the Chinese supply chain in meeting diverse global demands, and the ongoing evolution of "Made in China" towards higher quality.
